New research from industry consultants SCOPEN supports The New Business Partnership’s analysis that 2023 will be a busy year for new business, on the heels of post-Covid recalibration in client-side marketing strategy and operation.
This is against a background of a continued cost-of-living crisis and a predicted cut in advertising budgets.
This has major implications for your new 2023 business programme. So The New Business Partnership report contains the 10 things you should do now to ensure your agency does not miss out on new business in 2023.
If you would like a copy of the report, please fill in the details below.